AL BORSA NEWS | ICT BUSINESS | AL ALAM AL YOUM | SOUQ AL MAL
From Europe to the Middle East and Africa, B3 International is accelerating its expansion across the MENA region, bringing Italian precision and reliability to some of the world’s most demanding infrastructure projects. With a track record of success in 20+ countries and over 1,500 major projects powered, B3 has already delivered more than 700 million meters of cables — and the momentum is only growing. As demand for high-performance, future-ready cabling solutions rises, B3 is positioning itself as a go-to partner for energy, industrial, and residential developments across the region.
B3 International is playing a central role in powering the UAE’s most iconic and forward-thinking projects. From supplying BMS cables to the Museum of the Future—Dubai’s global symbol of innovation—to energizing the region’s first marine-themed destination at SeaWorld Yas Island, B3’s high-performance solutions are enabling the infrastructure behind world-class experiences.
The company’s footprint extends across a range of high-profile developments, including the luxurious Marsa Al Arab waterfront, the elegant Ava Palm, and the soaring SLS Dubai tower. But B3’s impact doesn’t stop at hospitality and tourism.
Museum of the Future
The company is also delivering core infrastructure to the UAE’s most significant cultural and civic institutions. These include the Guggenheim Abu Dhabi, the Zayed National Museum, and the mission-critical Du Data Centre. Beyond these, B3 supports essential public services, such as the cutting-edge New Al Ain Hospital and the prestigious American University of Sharjah—demonstrating its commitment to powering progress across the country’s cultural, digital, and educational sectors.
B3 International is rapidly expanding its presence in Saudi Arabia, delivering advanced cabling solutions to some of the Kingdom’s most transformative developments. At the forefront is the Jeddah Tower—soon to claim the title of the world’s tallest skyscraper—where B3’s infrastructure supports this global architectural icon.
King Salman Park (Homepage | King Salman Park)
B3 also plays a vital role in powering the future of Saudi tourism and mobility by supplying the Red Sea International Airport in Hanak, Tabuk—a key pillar of Vision 2030’s sustainable tourism blueprint.
In the capital city of Riyadh, B3’s reach extends to a range of high-impact projects, including the dynamic Avenues Mall, the innovative SEVEN theme parks, Al Qasr Mall, Hilton Hotel, and the expansive King Salman Park. These developments highlight B3 International’s role as a trusted partner in building the infrastructure of a bold, future-focused Saudi Arabia.
B3 International continues to strengthen its regional influence by delivering cutting-edge cable solutions across Qatar, Oman, and Egypt—supporting landmark projects that are shaping the future of each nation.
In Qatar, B3 is powering the heart of the new financial district with infrastructure for Lusail Plaza Plots 1 and 2, key components of Lusail’s central business hub. Its cables also support premier destination such as Doha Festival City, and the iconic Doha Marriott Hotel.
In Oman, B3 enhances the country’s growing retail landscape with contributions to the Avenues Mall, home to global brands including IKEA.
Meanwhile, in Egypt, B3 is deeply involved in both legacy and future-ready urban developments—from the Old City and Latin City of New Alamein to high-profile projects like the Alamein Towers, Crowne Plaza Hotel, National Bank of Kuwait, and Ahli United Bank. B3 also supports the ongoing expansion of Arkan Plaza in Sheikh Zayed City. Beyond commercial infrastructure, B3 plays a vital role in healthcare development, contributing to the Magdi Yacoub Global Heart Foundation, Suez Medical Complex, and Sky Hospital—helping to build a healthier and more connected future for communities across Egypt.
As cities across the MENA region evolve into global hubs of commerce, culture, and connectivity, B3 International stands at the forefront—trusted by governments, developers, and institutions alike. Backed by a steadfast commitment to quality, innovation, and long-term performance, B3’s expanding portfolio of strategic projects reflects its pivotal role in shaping the region’s infrastructure landscape. From powering iconic landmarks to enabling future-ready communities, B3 continues to deliver the reliable cabling solutions that drive real progress.
To learn more about B3 International’s products and capabilities, or to explore partnership opportunities, visit https://www.b3cable.com/.
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